The dense, hearty, artisan loaf made in Ireland has amassed a celebrity following for its ability to alleviate the symptoms of IBS. But at £22 is the so-called Magic Poo Bread worth it?
Whether sourdough, seeded, wholegrain or gluten-free, Britons buy 11 million loaves a day. Nutrition therapist Ian Marber rates the health benefits of some of the bestsellers on supermarket shelves
Could a £22 loaf made from alternative flours and seeds help alleviate Irritable Bowel Syndrome? An Irish-based bakery is selling a 15-ingredient Magic Poo Bread in the UK.