London International Awards (LIA) has announced the results as the judging for each category concludes. After deliberating each entry in Health & Wellness, Pharma & Medical, Health & Wellness - Craft, and Pharma & Medical - Craft categories, the esteemed jury presidents are honoured
The Drum’s World Creative Rankings, in partnership with Twitch, is a one-of-a-kind list celebrating the most-awarded campaigns, brands, agencies and individuals that have pushed creative boundaries in the last 12 months.
Creative 31 Add to collection
Clean energy innovation from E-Dina set to light up communities lacking electricity across the world
Colombian renewable energy start-up E-Dina and WPP’s Wunderman Thompson Colombia have today launched WaterLight, a revolutionary device which turns a simple natural resource – salt water – into life-changing electrical power. The pioneering product was developed in response to a set of sobering statistics: despite progress on global energy targets, the World Health Organization reports that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, this innovative new solution is urgently needed.
How it works
WaterLight works through ionisation. Electrical energy is produced when salt water electrolytes react with magnesium inside the device.
As well as a portable light source, WaterLight also charges small devices through a USB port. In emergency situations, it can be powered by urine.
Wundermann Thompson explains that inspiration came from traditional practices of the Wayuu, an indigenous community in the La Guajira peninsula on the Colombia-Venezuela border.
The desert landscape is surrounded by the sea and has limited access to electricity. It’s hoped that the WaterLight will help the community use the sea water to sustainably power their lives without needing to travel to find power. One intended use is to help night fishing, for example.
Creative 13 Add to collection
Wunderman Thompson Colombia leads the creative on the campaign
In March 2021, a creative partnership between Bad Bunny and adidas was officially announced, within a framework of innovation, creativity and cultural expression. With agency team members in Bogotá and Medellín, Wunderman Thompson Colombia has had the opportunity to take the lead on this global campaign, showcasing the new product design of the Easter eggs of the new shoes: BAD BUNNY - ADIDAS EASTER EGG .
As part of the distribution and sales campaign, the team designed a commerce strategy in early March, allowing users to pre-order and purchase through the Uber Eats platform. On April 4th, the team launched a limited number of units that were put up for sale on the adidas Puerto Rico online site, the birthplace of Bad Bunny. In both March and April, all units were sold out in less than 10 minutes.