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Wunderman Thompson Colombia leads the creative on the campaign
In March 2021, a creative partnership between Bad Bunny and adidas was officially announced, within a framework of innovation, creativity and cultural expression. With agency team members in Bogotá and Medellín, Wunderman Thompson Colombia has had the opportunity to take the lead on this global campaign, showcasing the new product design of the Easter eggs of the new shoes: "BAD BUNNY - ADIDAS EASTER EGG".
As part of the distribution and sales campaign, the team designed a commerce strategy in early March, allowing users to pre-order and purchase through the Uber Eats platform. On April 4th, the team launched a limited number of units that were put up for sale on the adidas Puerto Rico online site, the birthplace of Bad Bunny. In both March and April, all units were sold out in less than 10 minutes.