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Wunderman Thompson Colombia leads the creative on the campaign
In March 2021, a creative partnership between Bad Bunny and adidas was officially announced, within a framework of innovation, creativity and cultural expression. With agency team members in Bogotá and Medellín, Wunderman Thompson Colombia has had the opportunity to take the lead on this global campaign, showcasing the new product design of the Easter eggs of the new shoes: BAD BUNNY - ADIDAS EASTER EGG .
As part of the distribution and sales campaign, the team designed a commerce strategy in early March, allowing users to pre-order and purchase through the Uber Eats platform. On April 4th, the team launched a limited number of units that were put up for sale on the adidas Puerto Rico online site, the birthplace of Bad Bunny. In both March and April, all units were sold out in less than 10 minutes.
The next layer is rich dark-chocolate and sour cherries to create a black forest gateau taste sensation.
The third and final layer is panna cotta flavoured - white chocolate with pistachios and dried raspberry pieces.
Lidl’s Ultimate Fruit & Nut Easter Egg is an indulgent treat weighing a whopping 300g. Lidl launches ‘Ultimate’ 3 in 1 Easter egg for £9.99 (Image: Lidl)
Lidl has launched an epic three-in-one Easter egg this year costing £9.99 (Image: Getty Images)
The three chocolate shells offer a unique taste sensation - the perfect chocolatey gift for someone you love.
Easter is celebrated on Sunday, April 4 this year so plenty of time to stock up on goodies.