In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week John talks to Justin Sampson, chief executive of Barb, about how the business is futureproofing, having operated since 1981.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually works as an advertising medium.