2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, we consider how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19.
IPA Bellwether: Small rise in marketers optimism on vaccine hope netimperative.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netimperative.com Daily Mail and Mail on Sunday newspapers.