Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. Media buyers are excited by the opportunity to reach a whole generation of consumers who aren’t available on TV channels. As part of The Drum’s Gaming Advertising Deep Dive, we explored whether in-game advertising can meet the needs of marketers in 2022.
No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out.
No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out.