No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out.
No industry is evolving faster than automotive as it wrestles with net zero, new business models and advanced tech. But what does this mean for marketers? Will they have to transform their approach to reflect the transformation of the ultimate mobile device – the car? The Drum joined forces with Waze and Citroen to find out.