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In 2022, should B2B content marketers focus more on advertising?

Many B2B marketers focus on ‘content’ rather than advertising, but is that the best thing to do in 2022? For the answer, columnist Samuel Scott interviewed the person who created the term ‘mental availability’, professor Jenni Romaniuk of the Ehrenberg-Bass Institute.

John dawesLes binetByron sharpJenni romaniukOrlando woodMark zuckerbergChristian slaterEvan hughesBoris johnsonTb instituteBass instituteIcontact marketing corpRand fishkinRefine labsRed hotEhrenberg bass institute

The WARC Awards for Effectiveness 2022 – A global marketing effectiveness benchmark like no other

The 2022 edition of the WARC Awards for Effectiveness, in association with Lions, are now launched.

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Cannes Lions announces updates to 2022 Awards

Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion. The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and

Susie walkerSimon cookDaryl leeJann martin schwarzBeth ann kaminkowPhilip thomasB institute at linkedinTb instituteCannes lions international festival of creativityCannes lionsCreative commerceLinkedin think tankCreative commerce lionsCommerce lionsCommerce lionAnn kaminkow

Why a Creative B2B Cannes Lion couldn t have come at a better time

The announcement that Cannes Lions is now celebrating business-to-business (B2B) creativity is good news for agencies and marketers alike, writes Jann Schwarz, global head of the B2B Institute at LinkedIn. Here’s why this is the moment for business marketers to shine on the awards stage and beyond.

John dawesByron sharpJenni romaniukTb instituteCannes lionsLions awardEffectiveness codeJames hurmanCannes gold lionThe drum b2b hubAnnes lions2b marketingHe drum b2b awards

Millennial changemakers are going from the cool hotness to the c-suite

Millennial changemakers are going from the cool hotness to the c-suite
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