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As Ad Spend Rises, Marketing Budgets Switch To Commerce

Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser, with retail media and social media topping priorities.

United statesBrian wieserJohn wanamakerCreative commerceCentury philadelphiaRetail mediaSocial mediaSocial commerceCommerce mediaDigital marketingEcommerce advertising

Spikes Asia 2024: In conversation with Matt Che, CMO, Budweiser APAC | News

Che shares his insights on shaping enduring brand value and key advice for brands entering categories at this year's Spikes Asia event.

Matt cheSpikes asiaCorona extra limeCreative commerceAnyue countyCreative commerce spikesExtra limeTitanium lionCannes lions festivalPikes asia 2024Rand strategy

Brown-Forman Australia appoints VML Commerce as new shopper marketing agency of record

Brown-Forman has appointed VML Commerce as its integrated below-the-line agency of record in Australia following a competitive pitch process that concluded in November. VML Commerce will be responsible for delivering end-to-end Creative Commerce solutions for Brown-Forman’s key retail and on-p

Belinda webbJack danielEl jimadorOliver dicksonCreative commerce

Spikes Asia 2024 Opens For Awards Submissions, Including New Gaming Spikes And Closes The Mobile Spikes

Spikes Asia 2024 Opens For Awards Submissions, Including New Gaming Spikes And Closes The Mobile Spikes
menafn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from menafn.com Daily Mail and Mail on Sunday newspapers.

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Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes

Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes
finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomNew south walesHong kongKangwon doSouth koreaNew zealandSimon cookBrandcare asiaMandy houLyndon louisTony bradbourneEmily poonIhre chancenRob galluzzoIndiens wirtschaft

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