For anyone in the market for a new motor, you’d better have a spare £20k lying around – for a secondhand one. Microchip shortages and ULEZ restrictions have pushed the average price for a used car up to £20,000, with prices rising for the 93rd week in a row.
Brands need to be authentic, show up with purpose and invest in social and regenerative capitalism. And it’s up to the next generation of marketers to promote environmental, social and governance (ESG) in their brands, be that through digital marketing and local experiences at the grassroots.
The retail sector is in “a momentous period of change” with the pandemic sparking mass market disruption for both big heritage brands and small, local businesses. The evolution of the traditional retail experience has presented marketers with a ripe opportunity to re-examine their strategies and rework their offerings, to create a more connected experience in-store and online.
The scramble to get Cop-fit in the second half of last year will have implications for B2B businesses in 2022 and beyond. This dynamic was on full display during the recent B2B World Fest panel, ‘Transparency, honesty & investment: making sustainability real’.
External communications may get the glory, but internal communications serve as the true glue and key driver of a business. Speaking at the recent B2B World Fest, Accenture’s CMCO Jill Kramer advocated for flipping “communications as usual” to ensure that internal communications gets the focus it deserves based on the transformative impact it delivers.