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Creatively awarded ads, once effective, are now officially average
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Where did all the funny ads go?
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Half Of Advertising Is Dull, Ineffective And A Waste Of Money - System1 s Jon Evans Urgent Plea To Improve Creativity And Effectiveness
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.
Instead of chasing fleeting metrics, SA advertising agencies must create campaigns that touch hearts, provoke thought, and inspire action.
In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of hyper focusing on data and analytics.