After stirring a price war in the soft drink segment with the relaunch of Campa, billionaire Mukesh Ambani-led Reliance has entered the personal and home care segment of FMCG, offering products at 30 to 35 per cent lesser price.
Experts say “the jury is out” and a competitive offering from
In February, Hindustan Unilever had increased the price twice in the month. The price of detergent powder and soap had gone up twice in February and its price jumped by up to 9 per cent.