By rubbing HUL the wrong way, has Sebamed been smart or stupid?
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In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That s great PR. But is it worth the legal backlash?
German skincare company Sebamed has seen more press coverage in the last four days than most brands tend to see in a few months, or even a quarter.
All thanks to its campaign, courtesy creative agency The Womb. In the campaign, Sebamed names (targets) leading soap brands, from Hindustan Unilever (Lux, Dove, Pears) to Wiproâs Santoor. Sebamed claims that it has a lower pH level than the mentioned soap brands and, therefore, it is a better choice for those with sensitive skin.