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Down with Valentine's Day

Brands reject Valentine's Day consumerism and embrace counter-culture. Brands joining the movement against obligatory gifting and exclusion.

Hero MotoCorp invites bike enthusiasts for 'A new race'

Decoding the pan masala ad template

While pan masala brands are moving from Bollywood celebs to cricketers, the brand message and positioning isn't changing. Here's why.

Apollo Tyres' new campaign is an ode to Sachin Tendulkar on his 50th birth anniversary: Best Media Info

Best Media Info: Conceptualised by Wunderman Thompson India, the multimedia campaign launched on the cricketer’s birthday| Ad Craft News

Why the hell has Vim launched a dishwashing liquid for men?

The limited-edition Vim Black aims to make dishwashing easy for men so as to help them brag more.