Indias packaged consumer goods grew 9% by value and 8.6% by volume in the September quarter from the year earlier, aided by higher spending in rural India for both essentials and discretionary products, researcher NielsenIQ said.
This comes after four quarters of subdued growth in rural markets, which had declined 2-5% as consumers had been either downtrading (buying lower-priced products) or not purchasing as many goods, impacted by soaring food and fuel prices.
This comes after four quarters of subdued growth in rural markets, which had declined 2-5% as consumers had been either downtrading (buying lower-priced products) or not purchasing as many goods, impacted by soaring food and fuel prices.
NEW DELHI: Demand for consumer goods in rural India remained tepid in the September quarter largely on the back of an uneven distribution of monsoon r.
Marico, maker of Parachute and Saffola oils, said the second quarter started on a positive note - with increasing demand trends in rural and urban areas in July - but saw a noticeable drop in overall sentiment, especially in rural areas, during August and early September.