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Mumbai: Nielsen has announced the launch of Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. As a solution that unbundles household viewing, it will be the next step towards better presenting advertising at the personal level, said the company. Streaming Signals is well suited
Industry mainstay Nielsen has today unveiled 'Streaming Signals.' The new product is designed to help advertisers predict who is watching a specific program within a household of multiple people so they can serve more relevant ads in real time.