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Lyft taps Nielsen for ad insights

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage t

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Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US

Nielsen, LG Ad Solutions deal for ACR data footprint for TV measurement in the US
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Ameneh ataiAlistair sutcliffeNielsen nationalLg ad solutionsAlways on

Nielsen expands ACR data footprint again to boost linear and CTV measurement

ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. .

Ameneh ataiAlistair sutcliffeLg ad solutionsAlways onAudience measurementTv industry newsP cableLtra hdAy tvUlti platformSecond screenIgital tvObile tv technologyTv cableLatform distribution technologyOnnected tv

Nielsen, LG To Create Largest U S ACR Data Footprint for TV Measurement

Nielsen to access ACR data from LG Ad Solutions; provide Nielsen ONE Ads Measurement and co-viewing Metrics for Campaigns on LG TVs

Alistair sutcliffeAmeneh ataiLg ad solutionsNielsen nationalAlways onFirst quarter

Nielsen ONE Ads now measures advertising on Netflix ad tier

Nielsen has officially launched ads measurement for Netflix’s ad-supported tier in the U.S., via Nielsen ONE Ads. It lets Netflix advertisers validate ad perfor.

Ameneh ataiAudience measurementTv industry newsP cableLtra hdAy tvUlti platformSecond screenIgital tvObile tv technologyTv cableLatform distribution technologyOnnected tv

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