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Nielsen launches tool to tell advertisers which household member is watching what show

Industry mainstay Nielsen has today unveiled 'Streaming Signals.' The new product is designed to help advertisers predict who is watching a specific program within a household of multiple people so they can serve more relevant ads in real time.

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Nielsen CEO Admits We Haven t Been Perfect Following Suspension of Ratings Accreditation

Nielsen CEO Admits We Haven t Been Perfect Following Suspension of Ratings Accreditation
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MRC Suspends Nielsen s National TV Ratings Accreditation

MRC Suspends Nielsen s National TV Ratings Accreditation
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MRC Suspends Accreditation of Nielsen s National Television Service

MRC Suspends Accreditation of Nielsen s National Television Service
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Nielsen MRC accreditation suspended following accusations of underreporting

Nielsen MRC accreditation suspended following accusations of underreporting
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David kennyKimberly gilbertiGeorgew ivieSean cunninghamNational televisionVideo advertising bureauMedia rating councilNielsen national televisionNational tv ratingsLocal people meterSet meter marketsLocal marketLocal marketsNielsen one