Pittsburghers love TV, and data from a January 2023 Nielsen Insights report proves it. Even though Pittsburgh is now the 26th largest TV market nationally, it’s No. 1 in TV viewing in the top U.S. markets with the most advanced Nielsen measurement. Pittsburgh viewers ages 18 and older spend an
Nielsen and Vizio today announced a multi-year agreement that provides Nielsen with “precise glass-level viewership data” powered by Inscape Smart TV data. The deal includes a period of exclusivity for data gathered on an expanded roster of 400 local stations that will be processed around the clock by Inscape’s systems. Nielsen, which licensed Inscape for […]
Industry mainstay Nielsen has today unveiled 'Streaming Signals.' The new product is designed to help advertisers predict who is watching a specific program within a household of multiple people so they can serve more relevant ads in real time.
Nielsen CEO Admits We Haven t Been Perfect Following Suspension of Ratings Accreditation thewrap.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thewrap.com Daily Mail and Mail on Sunday newspapers.