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UK CTV audiences viewing habits drive linear/digital convergence | Media Analysis | Business | News

UK-based TV viewers continue to invest time in premium content, tuning in to more broadcaster video-on-demand content (BVOD) and consume much more SVOD content .

Study: CTV continues to rise in popularity

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration w

Optimism in ad-supported advanced TV outshines economic uncertainty

The latest marketer survey from AudienceXpress, FreeWheel’s premium video media sales house and CoLab Media Consulting, has revealed that despite the cost of li.

FreeWheel Rolls Out Interoperable ID For Advertisers

FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.

AudienceXpress hits Europe

After what is said to be a successful US launch, and following the incorporation of FreeWheel Media into the brand, the AudienceXpress multiscreen media solutio.

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