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Optimism in ad-supported advanced TV outshines economic uncertainty

The latest marketer survey from AudienceXpress, FreeWheel’s premium video media sales house and CoLab Media Consulting, has revealed that despite the cost of li.

Why the UK broadcast giants want to be part of the CTV in-crowd

A survey by FreeWheel and CoLab Media Consulting finds advertisers increasingly attracted to ‘advanced TV’ media, such as connected TV and video-on-demand platforms.

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