Founders say the world is ready for more plant-based restaurant categories
Veggie Grill on Wednesday launched a new plant-based burger concept in Berkeley, Calif., targeting consumers seeking more indulgent experiences.
The new Stand-Up Burger outlet follows the debut earlier this year of Más Veggies Taqueria, a virtual brand that Veggie Grill offers for delivery from its own kitchens.
“We are very confident the world is ready for plant-based restaurants in different categories,” T.K. Pillan, co-founder Veggie Grill, which is based in Los Angeles, told Nation’s Restaurant News.
Several other plant-based burger concepts have cropped up in recent years, including Honeybee Burgers, which operates a single location in Los Angeles; Slutty Vegan, which operates several locations in Atlanta and recently expanded with a plant-based steak sandwich concept; HipCityVeg, with seven locations in the Philadelphia area and Washington, D.C.; Burger Patch, with three locations in th
Stand-Up Burgers opens in Downtown Berkeley, offers plant-based menu
Ryan Kendrick/Staff
A burger and fries can now be a vegetarian-friendly meal at Stand-Up Burgers at 48 Shattuck Square in Berkeley.
A burger and fries can now be a vegetarian-friendly meal at Stand-Up Burgers, which opened Wednesday at 48 Shattuck Square.
Stand-Up Burgers’ menu offers a selection of plant-based burgers, salads, milkshakes and sides. The fast-casual restaurant was created by parent company Veggie Grill, the largest plant-based restaurant group in the United States, according to its press release.
“We are excited to introduce Stand-Up Burgers to the Berkeley community – a historically passionate and vocal community – and invite them to stand-up for what they believe in and show love for the planet, animals and themselves,” said T.K. Pillan, co-founder of Veggie Grill, in the press release. “At Veggie Grill we are on a mission to advance plant-based eating nationwide and empower people
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LOS ANGELES, March 10, 2021 /PRNewswire/ It s time to eat like you give a shake and stand up for change. Created by the team at Veggie Grill, Stand-Up Burgers, the 100 percent plant-based fast-casual restaurant serving up indulgently bold burgers, fries and shakes has opened its doors today in Berkeley, CA at 48 Shattuck Square. From the BBQ Bacon Cheeseburger and The Freebird Crispy Chicken Sandwich to the Onion Rings and Save the Animal-Style Fries, Stand-Up Burgers has reimagined the classic burger stand and is unapologetically serving up an all plant-based decadent menu where people can feast on the classics, without sacrificing nostalgia or taste.
Stand-Up Burgers serves up plant-based burgers while doing good in the community.
Photo provided by Stand-Up Burgers
If you want to go up against a heavy hitter in the California burger scene, such as the iconic In and Out Burger, you better have a product that can cut the mustard, so to speak.
T.K. Pillan, co-founder of Veggie Grill, believes his new brand, Stand-Up Burgers, opening Wednesday in Berkeley, California, has what it takes. Instead of 100% beef, Pillan is serving 100% plant-based offerings, including the Freebird Crispy Chickin Sandwich and the BBQ Bacon Burger as well as the Falafel Wrap and Save the Animal-Style Fries.