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Founders say the world is ready for more plant-based restaurant categories
Veggie Grill on Wednesday launched a new plant-based burger concept in Berkeley, Calif., targeting consumers seeking more indulgent experiences.
The new Stand-Up Burger outlet follows the debut earlier this year of Más Veggies Taqueria, a virtual brand that Veggie Grill offers for delivery from its own kitchens.
“We are very confident the world is ready for plant-based restaurants in different categories,” T.K. Pillan, co-founder Veggie Grill, which is based in Los Angeles, told Nation’s Restaurant News.
Several other plant-based burger concepts have cropped up in recent years, including Honeybee Burgers, which operates a single location in Los Angeles; Slutty Vegan, which operates several locations in Atlanta and recently expanded with a plant-based steak sandwich concept; HipCityVeg, with seven locations in the Philadelphia area and Washington, D.C.; Burger Patch, with three locations in th