Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. Media buyers are excited by the opportunity to reach a whole generation of consumers who aren’t available on TV channels. As part of The Drum’s Gaming Advertising Deep Dive, we explored whether in-game advertising can meet the needs of marketers in 2022.
The finest digital advertising campaigns, teams and talent of 2022 have been rewarded at The Drum Awards for Digital Advertising. We take a look at this year’s winners and find out how they wowed the judges.
Snap also launched 'Lensathon,' an AR-making hackathon aiming to boost the participation of girls and young women interested in AR. The company also announced to host a unique workshop that will help young women understand the country's digital economy.
New Delhi, March 8 (IANS) Snap, the parent company of popular instant messaging platform Snapchat, on Tuesday partnered Atal Innovation Mission, NITI Aayog to
Snap, the parent company of popular instant messaging platform Snapchat, on Tuesday partnered Atal Innovation Mission, NITI Aayog to train over 12,000 teachers in Augmented Reality (AR) in the next two years and drive AR adoption among the .