Faced with the complexity of web3 technologies and a blizzard of new techno-jargon, there are many out there in ad world who are scratching their heads and trying to come to terms with what the metaverse is, how it works, and how (if at all) it will affect their brand. To get some answers, The Drum spent a couple of hours wandering through the metaverse with Mediahub serving as our guides. Here’s what we observed.
A series of patent applications suggest that Walmart has big plans for the metaverse, including NFTs, virtual goods and cryptocurrency. Experts chime in on what future could look like for the retail giant and how it will impact consumer adoption of web3.
Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved as part of our Metaverse Deep Dive.