Faced with the complexity of web3 technologies and a blizzard of new techno-jargon, there are many out there in ad world who are scratching their heads and trying to come to terms with what the metaverse is, how it works, and how (if at all) it will affect their brand. To get some answers, The Drum spent a couple of hours wandering through the metaverse with Mediahub serving as our guides. Here’s what we observed.