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Why B2B marketers must attack the metaverse right now

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing that a wait-and-see approach will just be history repeating itself, The Drum explores how and where B2B marketers should get involved as part of our Metaverse Deep Dive.

David olesnevichMike woosleyReuben webbMichelle kleinMichael mclarenRob davisScott gillumLouis vuittonSimeon edmundsMeta kleinRd labThe drum b2b hub2b marketingCustomer serviceRand strategy

Digital Summit replay: how to bring your datasets to life

AI technology – powered by machine learning and computer vision – has the power to transform business and marketing. However, no matter how sophisticated AI models and solutions become, their effectiveness remains dependent on the quality of the data being fed into them.

United kingdomDavid olesnevichJenni bakerAlessandra salaSorcha gilroyData science divisionDigital summitWill loweEngine united kingdomArtificial intelligenceMachine learningComputer visionRand strategy

Why AI Powered Creative Is The Most Important Change In Advertising Development History

Why AI Powered Creative Is The Most Important Change In Advertising Development History
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

United statesDavid olesnevichJ walter thompsonAd councilFinancial servicesAccount execBeauty aidSai creativeProgramatic creativeIbm watson acceleratorCovid 19 vaccine advertisingTegan romeroஒன்றுபட்டது மாநிலங்களில்ஜு வால்டர் தாம்சன்விளம்பரம் சபைநிதி சேவைகள்

Creative optimization, Google My Business: Monday s daily brief

Creative optimization, Google My Business: Monday s daily brief
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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MIL-OSI Economics: IBM Watson Advertising Accelerator Expands to Bring AI to Fast-Growing OTT Media and Streaming Landscape

Source: IBM As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale NEW YORK, April 29, 2021 /PRNewswire/ IBM (NYSE: IBM) today announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with Xandr, an industry leader in programmatic and converged video solutions, to help scale adoption of Accelerator.

David olesnevichDoug hurdBusiness development at xandrAdvertising acceleratorWatson machine learningXandr investCorporate strategyBusiness developmentConverged videoடக் தடைவாட்சன் இயந்திரம் கற்றல்பெருநிறுவன மூலோபாயம்வணிக வளர்ச்சி