According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.
India Shifts to a New Socio-economic Classification System ISEC, Women Education is One of the Key Definers of Social Capital radioandmusic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radioandmusic.com Daily Mail and Mail on Sunday newspapers.
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A grain of opportunity financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.