Fmcg: India s fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives.
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A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey
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