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MC Explains | Are you an Indian consumer? You ll now be classified in a new way

Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.

Amit adarkarMitali chowhanSunil katariaShashi sinhaIndian society of advertisersMarket research society of indiaIndian socio economic classificationNew consumer classification systemMarket research societyHigh classUpper middle classMiddle classLower middle classGeneral mitaliKantar worldpanelRaymond lifestyle

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital

India shifts to a new socio-economic classification system ISEC, women education is one of the key definers of social capital
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

India generalJasmine sachdevaRajiv dubeyVinay virwaniVivek malhotraShuvadip banerjeeMuralidhar salvateeswaranAmit adarkarAsiak ramakrisnanMitali chowhanSunil katariaShashi sinhaIndia internationalWorldpanel divisionIndia today groupIndian society of advertisers

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India generalVivek malhotraShashi sinhaAmit adarkarMitali chowhanJasmine sachdevaSunil katariaLr vinay virwaniRajiv dubeyMuralidhar salvateeswaranVinay virwaniShuvadip banerjeeBestmediainfo bureauWorldpanel divisionIndia today groupNational council of applied economic research

MRSI rolls out new socio-economic classification system

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.

India generalVivek malhotraShuvadip banerjeeShashi sinhaAmit adarkarMitali chowhanSunil katariaIndian readership surveyIndia today groupMarket research society of indiaIndia internationalWorldpanel divisionNational council of applied economic researchHindustan unileverIndian society of advertisersMarket research society

ISEC is the new classification system for understanding consumers

ISEC is the new classification system for understanding consumers
thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.

India generalSunil katariaMitali chowhanIndian society of advertisersMarket research society of indiaHindustan unileverIndian readership surveyNational council of applied economic researchIndia internationalMarket research societyNew consumer classification systemNational councilApplied economic researchIndian societyHindustan unilever limitedDabur india