How AI became the secret sauce for festive marketing success this year adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Mehernosh Pithawalla, senior vice president- Brand and Strategic Insights, Godrej and Boyce, shares how the company is using AR/VR tech to boost Godrej Interio's digital business.