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Twitter pilots Shop Module in US to test potential for shopping

Fibre2Fashion Toggle navigation 30 Pic: Twitter American social media platform Twitter has launched the pilot of Shop Module, a feature that will allow the company to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. The module is a dedicated space at the top of a profile where businesses can showcase their products. Twitter will initially start small with a handful of brands in the US for people who use the platform in English on their iOS devices, Bruce Falck, product lead, Goldbird, wrote in a blogpost on Twitter’s website.

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Twitter Announces Shop Module, Its Foray Into E-Commerce

Twitter Announces Shop Module, Its Foray Into E-Commerce
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GameStop will be pilot tester of new Twitter Shop Module

Over the past year or so, we’ve seen Twitter introduce new features and changes as a means to evolve the way users interact with the platform. This includes Super Follows, Spaces, Fleets (RIP), and more. The social media company announced a new feature coming to Twitter titled Shop Module. This will allow users to purchase items and merchandise directly from an account. When the feature begins to roll out, video game retailer GameStop will be among the first pilot testers. Twitter announced its new Shop Module feature in a post from the Twitter Support account. Set to start rolling out soon, Shop Module will allow users to buy items directly from the Twitter app. In the image provided, we see a mockup of what the Shop Module interface will look like, with item and price listings placed right under the follower and following counts on a profile. One of the two profiles shown is none other than everybody’s favorite video game retailer and meme stock, GameStop.

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Twitter s new Shop Module explained

Twitter is rolling out its Shop Module beginning today TRENDING TODAY Twitter has unveiled its new Shop Module, a space in which users can discover, view and shop for products within the Twitter app. It is the platform’s latest investment in commerce capabilities – an area it says it is still exploring. Twitter is the latest social platform to debut a commerce function, announcing today that it is rolling out its new Shop Module. Just two weeks after announcing it will be sunsetting Fleets – the platform’s short-lived, Instagram Stories-like ephemeral media function – Twitter is tossing its proverbial hat into the increasingly competitive ring of of social commerce.

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Twitter estrena tienda dentro de la red social: ¿sabes cómo utilizarla y qué podrás comprar? | Lifestyle

Twitter estrena tienda dentro de la red social: ¿sabes cómo utilizarla y qué podrás comprar? | Lifestyle
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