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Twitter introduces shopping module
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Pic: Twitter American social media platform Twitter has launched the pilot of Shop Module, a feature that will allow the company to explore how shoppable profiles can create a pathway from talking about and discovering products on Twitter to actually purchasing them. The module is a dedicated space at the top of a profile where businesses can showcase their products.
Twitter will initially start small with a handful of brands in the US for people who use the platform in English on their iOS devices, Bruce Falck, product lead, Goldbird, wrote in a blogpost on Twitter’s website.
Twitter is rolling out its Shop Module beginning today
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Twitter has unveiled its new Shop Module, a space in which users can discover, view and shop for products within the Twitter app. It is the platform’s latest investment in commerce capabilities – an area it says it is still exploring.
Twitter is the latest social platform to debut a commerce function, announcing today that it is rolling out its new Shop Module. Just two weeks after announcing it will be sunsetting Fleets – the platform’s short-lived, Instagram Stories-like ephemeral media function – Twitter is tossing its proverbial hat into the increasingly competitive ring of of social commerce.