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CMO Council Asia s Wendy McEwan on Shop Module, Amazon s GDPR Fine, and In-House Gaming
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Social Commerce - shopping for e-commerce success at Facebook, Twitter et al as social platforms eye up a long term revenue opp
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Ad Spend to Rise, Say Zenith; Swvl Go Public Via SPAC Deal
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Twitter is rolling out its Shop Module beginning today
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Twitter has unveiled its new Shop Module, a space in which users can discover, view and shop for products within the Twitter app. It is the platform’s latest investment in commerce capabilities – an area it says it is still exploring.
Twitter is the latest social platform to debut a commerce function, announcing today that it is rolling out its new Shop Module. Just two weeks after announcing it will be sunsetting Fleets – the platform’s short-lived, Instagram Stories-like ephemeral media function – Twitter is tossing its proverbial hat into the increasingly competitive ring of of social commerce.
Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees
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