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Air India s logo makeover: Design experts dissect the transformation

Design experts have a mixed take on ‘The Vista’, the airline's new logo.

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Has Musk gone too far with Twitter rebrand?

Twitter’s famed blue bird logo has been replaced with a black-and-white ‘X’. Design and digital experts weigh in on the new logo.

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Be Simple, But Be Bold: Cannes Lions Juror Shekhar Badve

Be Simple, But Be Bold: Cannes Lions Juror Shekhar Badve
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Digies 2023: Adani Digital Labs, White Rivers Media among the big winners

Schbang, SoCheers and HiveMinds were the other notable winners. The seventh edition of Digies drew nearly 600 entries from over 130 agencies and marketers.

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Is brand building with mascots a thing of the past?

Earlier, legacy mascots helped in building brands. Do the newer ones have the same impact?

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