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Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
In a candid conversation with BestMediaInfo.com, Raghavan, Managing Director, Landor & Fitch India, discusses how the business for the re-imagination of brands or the creation of new brands is booming. She also talks about the recent integration of the two agencies
Lulu Raghavan
Multiple reports say that up to 94% consumers are influenced by their trust in a brand when it comes to product innovation. Part of it is packaging and designing, which are not only considered as an extension of the brand but also a bearer of the brand message. Though still underestimated by many companies, the perspective and focus of marketers on this aspect seems to be evolving over the years.