From making 600 hawai slippers a day to roping in Big B for its national ambitions, the story of the VKC Group afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.
Exploring the blurred lines between performance marketing and brand-building in the digital age. Experts discuss the need for synergy and balance. #Marketing #BrandBuilding