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Your favourite movie characters are being reprised in ads; here s why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.

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When creativity clashes: The ongoing battle for IP rights during ad pitches | Advertising

SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.

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MakeMyTrip s print ad for the India-Pakistan match books a flurry of pats and jabs

Some love the cheeky ribbing; others abhor the below-the-belt targeting. Brand Homestays & Villas add black salt to the conversation.

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FCMG firms hit the pause button on advertising and marketing as ad spends have plateaued

FCMG firms hit the pause button on advertising and marketing as ad spends have plateaued
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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From Maharaja to The Vista, Air India maintains the charm; the moves gets a mix response from critics

From Maharaja to The Vista, Air India maintains the charm; the moves gets a mix response from critics
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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