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A Window of Opportunity: The Lack of Cultural Nuance in Air India s Rebrand – PRINT Magazine

The recent rebranding of the airline leaves its iconic Maharaja mascot at a crossroads. Roshita Thomas explores the deeper implications of removing cult…

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Lessons from the Past 88: Leadership and Meritocracy

It is always debatable. Does effective leadership result in creating a culture of meritocracy? Or does meritocracy create effective leaders within the organisation? Air India’s troubles seem to be both – a lack of the right leadership and a lack of a culture of meritocracy. One wonders whether one should throw out the baby with the bath water!

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Air India reveals new Maharaja for business class lounges and crockery

Where does Air India’s iconic Maharaja fit into the carrier’s new brand identity? That’s the question many Indians are asking after Tata Sons-owned Ai.

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Air India unveils new logo, Maharaja to stay with different role

Air India unveils new logo, Maharaja to stay with different role
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Tata Sons: Maharaja takes a back seat in Tata s Air India

India Business News: NEW DELHI: Bobby Kooka's Maharaja takes a back seat in Air India's new branding unveiled by Tata Sons and AI chairman N Chandrasekaran here on Thursda.

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