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Your favourite movie characters are being reprised in ads; here s why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.

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Siddharth Injeti Continues To Soar With Three Consecutive Blockbusters On ALTT Balaji - Bijli - Ek Rosy Dastan, Talab, And Honeymoon 911

Siddharth Injeti Continues To Soar With Three Consecutive Blockbusters On ALTT Balaji - Bijli - Ek Rosy Dastan, Talab, And Honeymoon 911
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