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The convenience and health segment which is a new addition to its business set-up entails products such as ready-to-eat ‘Daawat Cuppa Rice,’ ‘Daawat Biryani Kits,’ and rice based snacks marketed under the brand name ‘Kari-Kari.’
Presently 60 per cent revenue of LT Foods comes from the international market and the rest 40 per cent from the domestic market. It has a presence in over 60 countries and in some markets as the US, it controls more than 50 per cent of the market, where it operates with the brand Royal.
The company is leveraging existing brands and distribution strength for its ready-to-cook and ready-to-eat products in the Convenience & Health segment, a category where consumption has increased in Indian homes, particularly after the pandemic.
LT Foods is an FMCG company in the consumer food space. It is a leading player globally in the speciality rice and rice-based foods business. The companys flagship brands include ‘Daawat, one of Indias leading Basmati brands, ‘Royal, which is North Americas top Basmati player and many more.