The convenience and health segment which is a new addition to its business set-up entails products such as ready-to-eat ‘Daawat Cuppa Rice,’ ‘Daawat Biryani Kits,’ and rice based snacks marketed under the brand name ‘Kari-Kari.’
Presently 60 per cent revenue of LT Foods comes from the international market and the rest 40 per cent from the domestic market. It has a presence in over 60 countries and in some markets as the US, it controls more than 50 per cent of the market, where it operates with the brand Royal.
The company is leveraging existing brands and distribution strength for its ready-to-cook and ready-to-eat products in the Convenience & Health segment, a category where consumption has increased in Indian homes, particularly after the pandemic.
The government has announced a 20 percent export duty on parboiled rice as well as additional measures to curb outbound shipments of restricted varieties.