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collaboration apps: The big bang emergence of collaboration apps for creators to like, share & subscribe

The creator economy is projected to double from $250bn to $480bn by 2027, and the social media content creator base in India is on track to exceed 100 million this year, outpacing other countries, according to Goldman Sachs and influencer marketing firm Zefmo. Despite the opportunities that social media platforms provide, monetisation remains a challenge for creators, including accessing a diverse range of brands and negotiating fair compensation.

Content creators need to do their due diligence on brand safety: ASCI panel

At the Advertising Standards Council of India’s #GetItRight summit, held on 27 February in Mumbai, Sahiba Bali, associate director - marketing, Zomato, and content creator and Aparajita Misra, head - brand solutions and platforms, Big Bang Music, decoded the effectiveness of brand influencer partnerships.

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