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Influencer marketing may have a gender mismatch

Cosmetics and beauty brands are reevaluating influencer marketing strategies due to a gender mismatch in followers, leading to budget wastage. Beauty and fashion attract numerous influencers, especially on Instagram and YouTube.

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Influencer marketing to surge to Rs 3,375 crore by 2026: report

Influencer marketing to surge to Rs 3,375 crore by 2026: report
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Collective Artists Network collaborate with Comscore - Brand Wagon News

Collective Artists Network collaborate with Comscore - Brand Wagon News
financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.

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Big Bang Social and Comscore partners for creator marketing revolution with advanced analytics

Big Bang Social and Comscore partners for creator marketing revolution with advanced analytics
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Authenticity defines creators, not blue ticks: Vijay Subramaniam

Authenticity defines creators, not blue ticks: Vijay Subramaniam
yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.

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