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Amazon com, Inc (NASDAQ:AMZN), Walt Disney Company (The) (NYSE:DIS) - Streaming Players Are Pulling Out The Big Guns And Roku Keeps On Growing

Amazon com, Inc (NASDAQ:AMZN), Walt Disney Company (The) (NYSE:DIS) - Streaming Players Are Pulling Out The Big Guns And Roku Keeps On Growing
benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.

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Future of TV Briefing: Why Latin America is so big on the ad-supported streaming market s radar

Latin America grows FAST Streaming “roadblock” ads, Netflix+, cable TV news post-Trump and more Latin America grows FAST The free, ad-supported streaming TV market has grown pretty drastically in the past few years. But it’s growing even more dramatically in Latin America, to the point of already rivaling more established markets like Europe. For ViacomCBS’s free, ad-supported streaming TV service Pluto TV, Latin America is “our second-biggest region outside the U.S.,” said ViacomCBS Networks International COO and president of streaming Kelly Day. That designation is especially notable considering that Pluto TV only launched in Latin America in April 2020, starting in 17 countries and expanded to Brazil in November. By the end of 2020, its app had been downloaded more than 19 million times in the region. Day declined to say how many monthly active users Pluto TV has in Latin America but described the audience segment as “a very significant portion” of the ser

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3 Things Explain Roku s Awesome Growth

Author Bio John covers consumer goods and technology companies for Fool.com. Roku (NASDAQ:ROKU) is killing it in streaming. The stay-at-home dynamic caused by the pandemic gave the company a boost, but the momentum was already building before 2020. Revenue growth has accelerated over each of the last three years, and with more content being added to the platform to attract more users, the best is yet to come. Here are three factors that are turning Roku into a growth machine. Image source: Roku. 1. Leveraging data on 51 million accounts Roku grew its total active accounts to 51.2 million in 2020 for an increase of 39%. This growing base is providing the company with lots of actionable data on what its users are watching. Management looks at this as a key advantage that not only helps inform what content Roku should acquire for the platform, but also bolsters the advertising side with Roku s OneView platform.

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Roku to Acquire Nielsen s Addressable TV Advertising Business

Roku to Acquire Nielsen s Addressable TV Advertising Business Todd Spangler, provided by FacebookTwitterEmail Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising solution for TV programmers. Under the agreement, announced Monday, Roku will obtain Nielsen’s video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) system, which can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms. In addition, Nielsen and Roku are entering into a multiyear pact under which data from Roku’s platform will be incorporated into the forthcoming Nielsen One cross-media measurement solution.

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Better Buy: Alphabet vs Roku | The Motley Fool

Jan 27, 2021 at 8:15AM In 2019, digital advertising first surpassed traditional print ads in popularity, as marketing dollars followed consumers onto mobile apps, social media, and smart TVs. Both Roku (NASDAQ:ROKU) have benefited from this trend, with Alphabet s stock price up 82% and shares of Roku surging 717% in value since 2018. In the coming years, digital ad spend should continue to grow quickly reaching $526 billion globally by 2024, according to eMarketer and both companies are well-positioned to benefit. But where should investors put their money today? Alphabet: The search giant Alphabet is best known for its Google business, which leverages the company s market-leading search engine and content platforms like YouTube to rake in digital ad revenue.

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