Kelly Abcarian, EVP of measurement and impact at NBCUniversal and one of this year’s TVNewsCheck Women in Technology Futurist Award winners, sees measurement as a “team sport” that will be “all about collaboration” that her work is helping to realize.
Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline.