Latin America grows FAST
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Latin America grows FAST
The free, ad-supported streaming TV market has grown pretty drastically in the past few years. But it’s growing even more dramatically in Latin America, to the point of already rivaling more established markets like Europe.
For ViacomCBS’s free, ad-supported streaming TV service Pluto TV, Latin America is “our second-biggest region outside the U.S.,” said ViacomCBS Networks International COO and president of streaming Kelly Day.
That designation is especially notable considering that Pluto TV only launched in Latin America in April 2020, starting in 17 countries and expanded to Brazil in November. By the end of 2020, its app had been downloaded more than 19 million times in the region. Day declined to say how many monthly active users Pluto TV has in Latin America but described the audience segment as “a very significant portion” of the service’s non-U.S. monthly active user base. In total, Pluto TV has nearly 50 million monthly active users worldwide.