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Roku enables brand new cross-media measurement with Nielsen

Roku enables brand new cross-media measurement with Nielsen
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United statesAsaf davidovKim gilbertiFour screen ad deduplicationNielsen total ad ratingsRoku ad frameworkNielsen digital ad ratingsProduct management

Roku Expands Cross-Platform Measurement Capabilities With Nielsen

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

New yorkUnited statesAsaf davidovGeorge winslowKim gilbertiMultichannel news internationalFour screen ad deduplicationNielsen total ad ratingsNielsen digital ad ratingsMultichannel newsWorld screenNew york cityElementtype tagElementtype textElementtype commentElementtype root

Nielsen unveils ad deduplication tool for YouTube

In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen (NYSE: NLSN) is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences t

Google youtubeDebbie weinsteinKim gilbertiGlobal advertiser solutionsFour screen ad deduplicationNielsen total ad ratingsNielsen four screen ad deduplicationTotal ad ratingsNielsen streaming platformVice presidentNielsen oneSenior vice presidentProduct managementScreen ad deduplicationIndividual commercial metrics

Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube

Nielsen Launches Four-Screen Ad Deduplication, Its Methodology For YouTube
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Google youtubeDebbie weinsteinKim gilbertiFour screen ad deduplicationNielsen total ad ratingsTotal ad ratingsNielsen streaming platformNielsen one

YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

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