The pandemic has catalyzed behavior shifts in the South East Asia (SEA) region, which have led to a permanent change in how consumers engage with smartphones – and brands everywhere will need to adapt to what is clearly now the mobile-first consumer in South East Asia.
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InMobi and Gojek enter partnership to enhance advertising, consumer intelligence and identity resolution 6th March 2021
InMobi Jakarta (ANTARA) - InMobi, the world’s leading marketing cloud, announced a partnership with Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia. The first-of-its-kind collaboration brings together audience intelligence from the Gojek platform and the end-to-end marketing capabilities of InMobi to help brands drive personalization in a privacy-compliant manner.
The partnership will power deep consumer insights, personalized advertising across the customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand.
Details 01 March 2021
Ride-hailing platform Gojek has partnered up with InMobi to enhance advertising, consumer intelligence and identity resolution for brands in Southeast Asia. The collaboration brings together audience intelligence from the Gojek platform and the marketing capabilities of InMobi to help brands drive personalisation in a privacy-compliant manner.
The partnership will power deep consumer insights, personalised advertising across the customer lifecycle and attribution for brands, and will be available across Indonesia, Singapore, Vietnam and Thailand.
Pulkit Khanna, vice president for adtech, data partnership & monetization, Gojek, said, “Our partnership with InMobi will offer an actionable solution for marketers and be a key growth driver for their businesses, as we will be able to help them optimise their marketing spends via effective targeting.”